New research shows 2025 tourism dip in North Dakota with early signs of momentum for 2026

North Dakota’s latest Tourism economic impact report, prepared by Tourism Economics, shows the state’s visitor economy dipped in 2025 amid a significant decline in Canadian travel. While overall visitation and spending saw decreases compared with 2024, the findings highlight the continued strength of the domestic travel market, and independent data points to early signs of momentum heading into 2026.

According to the research, North Dakota welcomed 25.6 million visitors in 2025, a 2.6% decrease from the previous year. Domestic travelers continued to make up most of the market, accounting for 88.4% of total visitation. International volumes declined sharply, driven largely by reduced Canadian travel following a 23.9% drop in border crossings reported in the state’s annual travel update.

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